12 Steps To Re-Vive Your Business (Part 1 of 4)
Re-Bound | Re-Start | Re-Balance
It’s the start of a new season for your team. Over the last several years your team has won more games than it has lost but it still hasn’t won a league championship. Always close but never the premier team that every other team aspires to become. Your team owners are a little frustrated with your performance and want a winner. Second or third place won’t cut it much longer. Your stockholders want a better return on their investment and are threatening to replace you if major changes aren’t implemented and things don’t get better fast.
As you reflect on your company’s past successes, challenges, and failures, how was your performance? Would you have won a championship with your business strategies, managers, players, training program, systems, and plays? Now it’s the start of a new season and you want to become the best team in your league. Should you call the same plays with the same players? Should you keep the same management team and use the same strategy? Should you play the same game with the same equipment?
Think of the premiere teams in sports history. They include the Boston Celtics from 1959 thru 1966, the Green Bay Packers from 1960 to 1968, or the New York Yankees almost every year since 1922. What sets them apart? In almost every great winning professional or college sports organization is a tough, focused, decisive owner or coach. These winning leaders are not afraid to make tough decisions, change their strategies, move players around, replace poor performers, try some new plays, and surround themselves with the best management team in the business.
What do winners do at the start of every season? They RE-VIEW their past performances and analyize what changes are needed to become better over the next season. They rate their strengths and weaknesses, weigh their current situation, and look at their competition. Then they decide what changes they need to make. Now it is your turn to be a championship winning coach and build the best company in your marketplace. What do you need to RE-DO?
First and foremost, complaining about your competition, customers, employees, or the economy won’t win any games. It only makes things worse and demoralizes those around you. Do you think winning coaches talk about all the reasons they can’t win enough games? No, they get focused on the positive things they can do to build a winner. I am so tired of listening to poor business performers talk about how bad it is. No wonder they can’t build profitable companies, get customers to hire them, encourage their people to perform at a higher level, or grow their business. They are the problem. They focus on the negative instead of the positive. In order to build a winner and achieve bigger results than your past performances, look for opportunities to improve your company, change how you do business, leverage your time, motivate your team, call new plays, find new players, and RE-BOUND at a higher level.
Forget about how you’ve done business in the past. It wasn’t good enough then and won’t give you the results you want in the future. In order to become the best and most profitable company in your market, start with a clean sheet of drafting paper. What would a winning team look like? How would it be organized? What would be your role? What type of customers would it serve? What type of projects would it specialize in? Would it sell low price and be at the mercy of its’ customers to decide if it gets new work, or would it create a service that customers seek, want, demand, and pay top dollar for? Business owners get stuck in their own rut doing business the same way with the same customers expecting things to change. Be a winning coach. Don’t be afraid to RE-START by changing your line-up, plays, strategy, and how you run the team.
Do you remember the reason you went into business? To build a profitable company that works without you doing all the work, is organized and in control, and run by your management team. The end result of your risk taking should be freedom and wealth. Not hard work and little money. Never forget the main reason for owning a company is freedom and time to enjoy the benefits of business ownership. Put yourself first, not your customer or employees. You can’t serve customers well unless you are refreshed, healthy, and full of energy.
Dedicate time to RE-BALANCE your life and daily activities. Find time to do what you enjoy doing outside of work. Block out Friday afternoons for your hobby, or Tuesday mornings for time with your family, or Wednesdays for community or charity volunteer work. If all you do is work, what’s the point of owning a company? Don’t miss out on the benefits of hard work and taking business risk.